When it comes to the delicate under-eye area, it has its own concerns to target and care for that differ from the rest of the face. To better understand those...

Enter the realm of SPF—a shield against the sun's rays. With so many SPFs on the market, it can be dizzying to decide which is best! SPF generally falls into...

If you're looking for a way to connect with your intuition and tap into your own inner wisdom, tarot is an excellent practice to consider. Tarot is a deck of...

What is beauty? For most of us, societal definitions of beauty play a big part in personal beauty standards. For better or for worse, we’re wired to care what others...

We recently caught up with the lovely Alyssa Lynch, a beauty wellness influencer based in Los Angeles, to talk about all things Tru Alchemy and get her beauty insight and...

Summer is almost in full swing, and we have the perfect elixir to add to your self-care summer Sunday mornings! Meet our Super 8 Juice—a powerhouse drink that's chock-full of...