al•che•my / ‘al-kә-me
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
OUR PERSPECTIVE
Tru Alchemy skincare products artfully blend ancient wisdom and modern science to deliver results you can see...and renewal you can feel. From our trademarked complexes to our bouquet of active botanical blends, each ingredient is chosen with intention—and combined with utmost care.
OUR FAVORITE MAGIC-MAKERS
THE TABOO 20
At Tru Alchemy, we believe that beautiful skin is healthy skin—without compromise. That’s why we make sure our products are free of more than 1,800 toxic chemicals. We provide full ingredient transparency for each product, and require stringent quality testing that far exceeds basic industry standards. You’ll never find the following substances in our products:
-
LAURYL/LAURETH SULFATES
PETROLATUM
TRIETHANOLAMINE
PHTHALATES HYDROQUINONE
SILICONE
RETINYL PALMITATE
COAL/TAR
LEAD
-
PEGS
MINERAL OIL
SYNTHETIC FRAGRANCES & DYES
TRICLOSAN
1,4 DIOXANE
BHA/BHT
FORMALDEHYDE
OXYBENZONE
ANIMAL OILS/FATS/ MUSKS MERCURY
DESTINATION: TRANSFORMATION
Beauty, as they say, is in the eye of the beholder. If we don’t see ourselves as beautiful, no product in the world will help. But what we can do is embrace the powerful shift away from self-judgment, and toward self-acceptance.
It’s when we slow down, take a breath and fully embody the present that our perspective begins to tip toward the positive. Together, we can discover that true beauty is a state of mind—and that’s when the real magic begins.
TRU ALCHEMY IS
-
CLEAN
Wholesome, nurturing ingredients blending the best nature and science have to offer
-
CONSCIOUS
Responsibly sourced and mindfully packaged for minimum impact on the environment
-
KIND
Free of sulfates, silicones, fillers, GMOs and other harsh ingredients; never tested on animals