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Check Out Tru Alchemy in the Press

Check Out Tru Alchemy in the Press

As a thriving and ever-blossoming beauty brand, we pay close attention to the surrounding world of skincare, beauty, and wellness. We look to editorial experts for trusted opinions, sharing the products they love as our source for inspiration and information.  That's why we’re so excited to share our own recent product shout-outs, and press mentions in renowned publications like Vogue, Byrdie, Who What Wear, The Zoe Report, and LA Times.  Tru Alchemy® is shaking up the beauty...

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Self Gratitude 101: What Is It and How to Practice

Self Gratitude 101: What Is It and How to Practice

Most of us were raised to always say “thank you” as a means of expressing gratitude and conveying politeness. Given the reflective nature of the autumnal season, it's pertinent to dive deeper into the meaning of “giving thanks” and being thankful versus exuding self-gratitude. What Is Self-Gratitude? Gratitude is the conscious act of feeling grateful for tangible or intangible things. When done purposefully, it’s a mindfulness and self-care practice. The most straig...

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How Esthetician Heather Snead Keeps Her Skin Amazing

How Esthetician Heather Snead Keeps Her Skin Amazing

We know skincare isn't one-size-fits-all. That's why we've tapped our very own esthetician and skincare expert, Heather Snead, to share her tips and help you achieve your glowy-skin goals. Could my diet be affecting my skin? We’ve all heard over and over that we are what we eat, and there is a lot of truth to that! There are, of course, many factors at play when it comes to skin health, such as genetics, hormones, stress levels, and even our sleep and lifestyle habits.  We often forge...

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Lunar Cycle Self-Care: How Moon Phases Can Affect Your Beauty Ritual

Lunar Cycle Self-Care: How Moon Phases Can Affect Your Beauty Ritual

Lunar skincare allows us to unite our self-care with the rhythms of nature and its celestial energetic force. We know the moon controls the tides of the ocean, and humans are composed of 60% to 70% water, so it makes sense to align our self-care rituals with the moon to elevate our skincare practices. What Are The Different Phases of the Moon and How Do They Affect your Beauty Routine? There are eight major lunar phases. The different phases of the moon can help you get glowing, purify, and repl...

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