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Face Cupping: What Is It, What Are Its Benefits, and How to Try at Home

Face Cupping: What Is It, What Are Its Benefits, and How to Try at Home

Always eager to try the newest trends in all things wellness and skincare, we’ve set our sights on the buzzy facial cupping technique. If you’ve seen people with circular bruises on their backs, you’re most likely familiar, and while there are some similarities, they differ in purpose and intensity. If done right, this facial trend will leave you sculpted, lifted, and glowy, not black and blue. Below we’ll unpack the details of face cupping. What Is Face Cupping? Like mos...

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New Trends With Led Lights: The Different Colors and How to Use Them

New Trends With Led Lights: The Different Colors and How to Use Them

Of all the things we apply to our skin, now we can add colored light to the list! It’s like a Lite Brite show for your face. While LED light might become the latest tech-savvy trend, it's nothing new. Estheticians and derms have long been using technology for in-office therapeutic treatments. However, now with newly available at-home devices, the key to rejuvenated and radiant skin might be DIY LED light therapy. Below are all the details on how to brighten your skin with light. What Is LE...

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Check Out Tru Alchemy in the Press

Check Out Tru Alchemy in the Press

As a thriving and ever-blossoming beauty brand, we pay close attention to the surrounding world of skincare, beauty, and wellness. We look to editorial experts for trusted opinions, sharing the products they love as our source for inspiration and information. That's why we’re so excited to share our own recent product shout-outs, and press mentions in renowned publications like Vogue, Byrdie, Who What Wear, The Zoe Report, and LA Times. Tru Alchemy® is shaking up the beauty paradi...

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Small Steps to Maximize Your Wellness and Skincare Routine

Small Steps to Maximize Your Wellness and Skincare Routine

As we enter a new year, our thoughts often linger on personal growth and ways we can nourish and maintain wellness. How do we become our best selves? What are the traits and habits of successful people? In truth, there is no single right way or path to being successful, what works for one person may not for others. Still, there are some basic steps with actionable, easy ways to set intention and reach that goal. Here are some of our favorite small ways to be intentional. Wake Up Early If you loo...

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