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How to Keep Your Skin Hydrated in Winter

How to Keep Your Skin Hydrated in Winter

Cold weather, with its blustery winds and chilly temps, can necessitate a bit of a skincare trial and error to keep your complexion from becoming dry and dull. But fear not because with a few simple steps, you can make sure your skin maintains its glow and stays hydrated in the winter. Understanding the Effects of Cold Weather on the Skin When the weather changes, so can your skin type. Often, people have oilier complexions in the warmer months and slightly dryer when it's colder. Gusts of dry...

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Clean Beauty Interview With Roseann Fernandez

Clean Beauty Interview With Roseann Fernandez

With close to 30 years of experience in the beauty industry, our very own Roseann Fernandez, Vice President of Brand Marketing and Creative, took a moment to chat on the popular beauty channel, Advocate Now, about the importance of clean beauty and living a health-conscious lifestyle. Here are some of the highlights! Advocate Now: I love that the tagline for Tru Alchemy is “skincare, meet selfcare” because your products are made with intentional ingredients. It's a clean, conscious l...

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Aura Colors and Their Meaning

Aura Colors and Their Meaning

Have you ever felt an inexplicable energy radiating from someone or even yourself? Welcome to the world of auras. Let's dive into what they are, why they hold sway in spiritual spheres, and how you can interpret what your aura may reveal about you. Understanding Auras An aura is essentially an unseen energy field that envelops all living beings. The various hues are believed to offer insight into your emotional and spiritual well-being. While these colors are not visible, we can often sense them...

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5 Morning Self-Care Habits That Can Transform Your Day

5 Morning Self-Care Habits That Can Transform Your Day

Did you know October 10th isn't just another day on the calendar? It's World Mental Health Day, a dedicated time to spotlight the importance of our mental well-being. In today's modern world, it's easy to forget that mental health and self-care are deeply intertwined. Self-care prioritizes practices and rituals that cultivate our emotional, psychological, and physical state. Incorporating self-care into your morning routine can foster a positive mindset, boost your emotional state, and enhance y...

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