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Check Out Tru Alchemy in the Press

Check Out Tru Alchemy in the Press

As a thriving and ever-blossoming beauty brand, we pay close attention to the surrounding world of skincare, beauty, and wellness. We look to editorial experts for trusted opinions, sharing the products they love as our source for inspiration and information. That's why we’re so excited to share our own recent product shout-outs and press mentions in renowned publications like Vogue, Byrdie, Who What Wear, The Zoe Report, and LA Times. Tru Alchemy® is shaking up the beauty pa...

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Why Our In-House Esthetician Loves Retinol and You Should Too

Why Our In-House Esthetician Loves Retinol and You Should Too

Beauty experts and dermatologists alike have loved retinol for its potent, skin-rejuvenating magic for decades now. Yet, even with its popularity and widespread use, there is so much to know and unpack surrounding this ingredient and whether to include it in your skincare ritual. So, we decided to chat with our very own Heather Snead, certified esthetician and our in-house skincare and wellness specialist, for her insight.  What Is Retinol? Retinol is a skincare ingredient that has been use...

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How to Introduce New Skincare Products to Your Ritual

How to Introduce New Skincare Products to Your Ritual

Are you ready to level up your skincare game? Introducing new products can be tricky but well worth the effort when done right. It can be enticing to always have the buzziest item, but just because something is magical for some, it may be a dud for others. So, before you impulsively buy the latest viral product, spend a little time assessing whether it belongs in your regimen. Our guide will show you how to easily introduce new products into your skincare ritual. Understanding Your Skin Type Our...

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Self-Care for Moms: Tips to Support Mental Health

Self-Care for Moms: Tips to Support Mental Health

May is Mental Health Month, and we wanted to take a special moment to think about what self-care looks like for all the moms in our lives and discuss why it’s never been more essential. Unfortunately, moms tend to put their own needs last, and with so many demands on their time and energy, self-care can feel like a luxury. But the truth is, self-care isn't a luxury. Prioritizing mental health and wellness as self-care is a necessity.  Why Is Maternal Self-Care and Wellness Essential? ...

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