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The best tips
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Holiday Gift Guide and Why Holiday Skincare Matters

Holiday Gift Guide and Why Holiday Skincare Matters

The holiday season is full of joy, cheer, and celebration, it can also feel stressful during this hectic time of year. Between family gatherings, running to multiple stores to find the perfect gifts, the holiday season can leave you feeling depleted and fatigued. This seasonal stress combined with chillier, drier weather takes a toll on our skin as well.   How do we prioritize much-needed selfcare during the holidays? By implementing a holiday skincare regimen in which the benefits are...

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What’s the Difference Between Serum and Moisturizer?

What’s the Difference Between Serum and Moisturizer?

Whether you’re a fan of the 10-step beauty routine or are a more simplified no-fuss type, two essential products should be in every rotation: serums and moisturizers.  These products can differ greatly regarding their textures and purpose, which should be considered for a truly unique and customized regimen. We’ll break down the differences between these two products and how to combine them into your beauty ritual. Here’s everything you need to know about serums and moistu...

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Tru Alchemy’s Favorite Skincare Ingredients and Why We Love Them

Tru Alchemy’s Favorite Skincare Ingredients and Why We Love Them

When choosing skincare, it’s essential to implement key ingredients that will address your unique and specific needs. So how do we know where to look and what to avoid?  Some ingredients are universal skincare superstars that will fit into any regimen, like Hyaluronic Acid and Vitamin C that brighten and hydrate your complexion. They’re both great for any age group or sensitivity level. As a general rule, we look for gentle yet potent ingredients targeted to work on specific con...

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How to Maintain Healthy Skin When the Weather Changes

How to Maintain Healthy Skin When the Weather Changes

After the luminescent exuberance of summer, when the weather turns chilly and crisp, there is a distinct feeling of mysticism and magic in the air. You may find yourself reaching for extra layers and a spiced cider to keep warm, but...are you also adding an extra layer of moisture to your skin?  Products that worked like a charm in June might not cut it come October. Sudden weather changes and dry winds can also spark sensitive-skin flare-ups and strip skin of its protective barrier. So you...

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