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Check Out Tru Alchemy in the Press

Check Out Tru Alchemy in the Press

As a thriving and ever-blossoming beauty brand, we pay close attention to the surrounding world of skincare, beauty, and wellness. We look to editorial experts for trusted opinions, sharing the products they love as our source for inspiration and information.  That's why we’re so excited to share our own recent product shout-outs, and press mentions in renowned publications like Vogue, Byrdie, Who What Wear, The Zoe Report, and LA Times.  Tru Alchemy® is shaking up the beauty...

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How to Use Astrology to Find Your Purpose in Life

How to Use Astrology to Find Your Purpose in Life

Whether you believe in having an innate cosmic destiny or pursuing your own talents, abilities, and purpose, astrology can help us navigate our chosen path in life with more efficiency. If you’re not finding fulfillment in your day to day, it’s possible you’ve wandered off track, lost your way or are working through a personal hardship. If this sounds right, consider consulting different and multifaceted celestial charts that go beyond your astrological sign. The cosmos just ma...

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Harnessing the Transformative Power of Nature

Harnessing the Transformative Power of Nature

When we’re overworked and stressed, many of us seek out being in nature to re-center ourselves and find balance. If you’ve ever wandered through a forest, under a canopy of towering trees, and sensed a noticeable feeling of calmness come over you, you’re not alone. It's a common phenomenon, both mystical and scientific, in its transformative effects. Let's unpack how to connect and restore a sense of rejuvenation with mother earth. History Behind the Transformative Power of Nat...

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What Is Bakuchiol: Benefits, Side Effects, and How to Use It

What Is Bakuchiol: Benefits, Side Effects, and How to Use It

If you love powering your selfcare and beauty routine with the magic of plants, then you’ll be delighted to hear about a naturally derived alternative to retinol. Bakuchiol is a powerful plant-based ingredient ideal for sensitive skin beauties, and it has officially entered the chat. While not new by any means, bakuchiol is an herb commonly used in Indian Ayurvedic and Eastern medicines for centuries to soothe and support the skin. Yet, it’s making its debut as a trending, sought-aft...

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