FIND MAGIC
IN THE MOMENT

Beauty is much more than skin deep—so our holistic approach connects mind, soul and skin

FIND MAGIC
IN THE MOMENT

Beauty is much more than skin deep—so our holistic approach connects mind, soul and skin

FIND MAGIC
IN THE MOMENT

Beauty is much more than skin deep—so our holistic approach connects mind, soul and skin
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SKINCARE, MEET SELFCARE

There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.

DISCOVER

ALCHEMY

al·che·my / 'al-kә-me

Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.

  • ACTIVATED VITAMIN C

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  • HYALURONIX®

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  • TRIDROXY ACID BLEND™

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  • BAKUCHIOL

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  • LICORICE ROOT

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  • NIACINAMIDE

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  • ACTIVATED VITAMIN C

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  • HYALURONIX®

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  • TRIDROXY ACID BLEND™

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  • BAKUCHIOL

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  • LICORICE ROOT

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  • NIACINAMIDE

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TRU ALCHEMY IS

  • CLEAN

    Wholesome, nurturing ingredients blending the best nature and science have to offer

  • CONSCIOUS

    Responsibly sourced and mindfully packaged for minimum impact on the environment

  • KIND

    Free of sulfates, silicones, parabens, fillers, GMOs and other harmful ingredients; never tested on animals

SUMMON YOUR MUSE

What kind of magic will move you today?

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  • LET’S MAKE MAGIC TOGETHER

    JOIN THE TRU ALCHEMY COMMUNITY

    SPECIAL OFFERS + TRANSFORMATIONAL TIPS
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