NOURISH YOUR SKIN AND YOUR SOUL

Impactful formulas and intentional ingredients for skincare that’s equal parts experiential and effective.
Tru Alchemy's Must Have magic TrioTru Alchemy's Must Have magic Trio

al•che•my / ‘al-kә-me

Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.

OUR PERSPECTIVE

Tru Alchemy skincare products artfully blend ancient wisdom and modern science to deliver results you can see...and renewal you can feel. From our patented clinical-strength complexes to our bouquet of active botanical blends, each ingredient is chosen with intention—and combined with utmost care.

OUR FAVORITE MAGIC-MAKERS

  • close-up of flower petals

    HYALURONIX®

    OUR PATENTED MOISTURE MAGNET

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  • guaba

    ACTIVATED VITAMIN C

    SUPERCHARGED SUN-DAMAGE REVERSAL

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  • close up of a peach

    TRIDROXY ACID BLEND™

    OUR PROPRIETARY TEXTURE-FIX TRIFECTA

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  • bakuchiol flower

    BAKUCHIOL

    GENTLE RESURFACING WITHOUT RETINOL

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  • NIACINAMIDE

    POTENT SOOTHING, SMOOTHING + BALANCING

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  • LICORICE ROOT

    NATURAL RADIANCE + POWERFUL PREVENTION

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  • WHITE SHIITAKE MUSHROOM

    NATURE’S ALTERNATIVE TO HYDROQUINONE

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  • bubbles on a pink background

    STEM CELL TECHNOLOGY

    CULTURED IN ZERO GRAVITY FOR OPTIMAL HEALING

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  • BOTANICAL LIPID BLEND

    THE HEALTHY OIL BALANCE OF YOUTHFUL SKIN

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  • crambe abyssinica flowers

    ABYSSINIAN SEED OIL

    THE CLOSEST MATCH TO YOUR SKIN’S NATURAL OILS

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  • polyglumatic

    POLYGLUTAMIC ACID

    A PLUMPING + WRINKLE PREVENTION POWERHOUSE

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  • HYDROLYZED RICE PROTEIN

    A NATURAL SKIN-SMOOTHING MOISTURE BOOST

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  • bubbles on dark color background

    SQUALENE

    BALANCING HYDRATION THAT ABSORBS INSTANTLY

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  • leaves of a flower

    GREEN TEA EXTRACT

    ONE OF OUR FAVORITE SKINCARE SUPERFOODS

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  • flower

    BUTTERFLY PEA FLOWER

    THE SKIN-FIRMING FREE RADICAL FIGHTER

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THE TABOO 20

At Tru Alchemy, we believe that beautiful skin is healthy skin—without compromise. That’s why we make sure our products are free of more than 1,800 toxic chemicals. We provide full ingredient transparency for each product, and require stringent quality testing that far exceeds basic industry standards. You’ll never find the following substances in our products:

  • PARABENS

    LAURYL/LAURETH SULFATES

    PETROLATUM

    TRIETHANOLAMINE

    PHTHALATES HYDROQUINONE

    SILICONE

    RETINYL PALMITATE

    COAL/TAR

    LEAD

  • PEGS/GLYCOLS

    MINERAL OIL

    SYNTHETIC FRAGRANCES & DYES

    TRICLOSAN

    1,4 DIOXANE

    BHA/BHT

    FORMALDEHYDE

    OXYBENZONE

    ANIMAL OILS/FATS/ MUSKS MERCURY

DESTINATION: TRANSFORMATION

Beauty, as they say, is in the eye of the beholder. If we don’t see ourselves as beautiful, no product in the world will help. But what we can do is embrace the powerful shift away from self-judgment, and toward self-acceptance.

It’s when we slow down, take a breath and fully embody the present that our perspective begins to tip toward the positive. Together, we can discover that true beauty is a state of mind—and that’s when the real magic begins.

TRU ALCHEMY IS

  • CLEAN

    Wholesome, nurturing ingredients blending the best nature and science have to offer

  • CONSCIOUS

    Responsibly sourced and mindfully packaged for minimum impact on the environment

  • KIND

    Free of sulfates, silicones, parabens, fillers, GMOs and other harmful ingredients; never tested on animals