Impactful formulas and intentional ingredients for skincare that’s equal parts experiential and effective.
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
Tru Alchemy skincare products artfully blend ancient wisdom and modern science to deliver results you can see...and renewal you can feel. From our patented clinical-strength complexes to our bouquet of active botanical blends, each ingredient is chosen with intention—and combined with utmost care.
At Tru Alchemy, we believe that beautiful skin is healthy skin—without compromise. That’s why we make sure our products are free of more than 1,800 toxic chemicals. We provide full ingredient transparency for each product, and require stringent quality testing that far exceeds basic industry standards. You’ll never find the following substances in our products:
Beauty, as they say, is in the eye of the beholder. If we don’t see ourselves as beautiful, no product in the world will help. But what we can do is embrace the powerful shift away from self-judgment, and toward self-acceptance.
It’s when we slow down, take a breath and fully embody the present that our perspective begins to tip toward the positive. Together, we can discover that true beauty is a state of mind—and that’s when the real magic begins.
Wholesome, nurturing ingredients blending the best nature and science have to offer
Responsibly sourced and mindfully packaged for minimum impact on the environment
Free of sulfates, silicones, parabens, fillers, GMOs and other harmful ingredients; never tested on animals
OUR PATENTED MOISTURE MAGNET
Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
SUPERCHARGED SUN-DAMAGE REVERSAL
Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
OUR PROPRIETARY TEXTURE TRIFECTA
This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
GENTLE RESURFACING WITHOUT RETINOL
Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
POTENT SOOTHING, SMOOTHING + BALANCING
The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.
NATURAL RADIANCE + POWERFUL PREVENTION
One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
NATURE’S ALTERNATIVE TO HYDROQUINONE
Known in Japan as the anti-aging mushroom, White Shiitake is rich in kojic acid, which gently and effectively fades hyperpigmentation while helping to ease inflammation.
CULTURED IN ZERO GRAVITY FOR OPTIMAL HEALING
We’ve leveraged the technology of your body’s most efficient healing system to dramatically increase the efficacy of every other ingredient in our cutting-edge formulas.
THE HEALTHY OIL BALANCE OF YOUTHFUL SKIN
Restore your complexion to the glowy resilience of your youth with this patented blend of Jojoba, Macadamia and Olive oils—the closest substances in nature to your skin’s natural lipid barrier.
THE CLOSEST MATCH TO YOUR SKIN’S NATURAL OILS
The industry’s best-kept secret, this lightweight oil sourced in the Ethiopian highlands is a close chemical match to the natural oils that keep your skin soft, supple and gorgeous.
A PLUMPING + WRINKLE-PREVENTION POWERHOUSE
Capable of holding 5,000 times its weight in water, this naturally hydrating acid draws healthy moisture to your skin, then instantly seals it in by boosting natural barrier function.
A NATURAL SKIN-SMOOTHING MOISTURE BOOST
Full of healthy amino acids, this plant-based protein increases your skin’s ability to bind with water molecules—instantly plumping away wrinkles and restoring elasticity and bounce.
BALANCING HYDRATION THAT ABSORBS INSTANTLY
A powerful antioxidant, this non-greasy oil absorbs quickly to start working its magic—boosting circulation, calming inflammation and balancing your skin’s natural oil production.
ONE OF OUR FAVORITE SKINCARE SUPERFOODS
Loaded with Vitamins E and B2, Green Tea Extract helps maintain healthy collagen levels. It’s also rich in tannins and caffeine, which help shrink blood vessels to fight puffy eyes and dark circles.
THE SKIN-FIRMING FREE RADICAL FIGHTER
Rich in polyphenols and flavonoids, this plant-based extract increases healthy collagen production while fighting skin-damaging free radicals—both of which support firmer, wrinkle-free skin.
