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Find magic
in the moment

Beauty is much more than skin deep—so our holistic approach connects mind, soul and skin.

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Skincare, meet selfcare

There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.

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sulfate free paraben free non toxic cruelty free natural ingredients formaldehyde free

Alchemy

al·che·my / 'al-kә-me

Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.

Activated Vitamin C

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Hyaluronix®

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Tridroxy Acid Blend™

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Bakuchiol

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Licorice Root

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Niacinamide

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Explore Ingredients

Tru Alchemy is

Clean

Clean

Wholesome, nurturing ingredients blending the best nature and science have to offer

Conscious

Conscious

Responsibly sourced and mindfully packaged for minimum impact on the environment

Kind

Kind

Free of sulfates, silicones, parabens, fillers, GMOs and other harmful ingredients; never tested on animals

Practical Magic

Spellbinding secrets from real Tru Alchemy customers.

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What kind of magic will move you today?

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radiance
immersion
awakening
renewal
illumination
transformation
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Let’s make
magic together

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Truth Be Told

The Tru Alchemy blog: Mystic wisdom,
modern science + a dash of pure magic

Skin Secrets: How Meditation Can Heal Your Skin

Skin Secrets: How Meditation Can Heal Your Skin

What Your Skin Issues Mean for Your Overall Wellbeing + How To Deal With Them Holistically

What Your Skin Issues Mean for Your Overall Wellbeing + How To Deal With Them Holistically

Summer Solstice: Start of Summer Skincare

Summer Solstice: Start of Summer Skincare

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