Generational Self-Care Wisdom
When it comes to all things beauty and skincare, for many of us, our mothers are often the original influencers when it comes to all things beauty and skincare. Over...
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TRU ALCHEMY IS
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CLEAN
Wholesome, nurturing ingredients blending the best nature and science have to offer
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CONSCIOUS
Responsibly sourced and mindfully packaged for minimum impact on the environment
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KIND
Free of sulfates, silicones, parabens, fillers, GMOs and other harsh ingredients; never tested on animals
SKINCARE, MEET SELFCARE
There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.
ALCHEMY
al·che·my / 'al-kә-me
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
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ACTIVATED VITAMIN C
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ACTIVATED VITAMIN C
SUPERCHARGED SUN-DAMAGE REVERSAL Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
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HYALURONIX®
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HYALURONIX®
OUR PATENTED MOISTURE MAGNET Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
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TRIDROXY ACID BLEND™
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TRIDROXY ACID BLEND™
OUR PROPRIETARY TEXTURE TRIFECTA This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
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BAKUCHIOL
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BAKUCHIOL
GENTLE RESURFACING WITHOUT RETINOL Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
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LICORICE ROOT
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LICORICE ROOT
NATURAL RADIANCE + POWERFUL PREVENTION One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
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NIACINAMIDE
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NIACINAMIDE
POTENT SOOTHING, SMOOTHING + BALANCING The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.
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ACTIVATED VITAMIN C
FIND OUT MORE
ACTIVATED VITAMIN C
SUPERCHARGED SUN-DAMAGE REVERSAL Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
-
HYALURONIX®
FIND OUT MORE
HYALURONIX®
OUR PATENTED MOISTURE MAGNET Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
-
TRIDROXY ACID BLEND™
FIND OUT MORE
TRIDROXY ACID BLEND™
OUR PROPRIETARY TEXTURE TRIFECTA This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
-
BAKUCHIOL
FIND OUT MORE
BAKUCHIOL
GENTLE RESURFACING WITHOUT RETINOL Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
-
LICORICE ROOT
FIND OUT MORE
LICORICE ROOT
NATURAL RADIANCE + POWERFUL PREVENTION One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
-
NIACINAMIDE
FIND OUT MORE
NIACINAMIDE
POTENT SOOTHING, SMOOTHING + BALANCING The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.
TRUTH BE TOLD
The Tru Alchemy blog: Mystic wisdom,
modern science + a dash of pure magic
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Neck Skincare: The Often-Overlooked Key to a Youthful Appearance
In the pursuit of maintaining a radiant, youthful glow, many people focus solely on their face, using targeted and thoughtful skincare with diligence. However, they neglect an often-overlooked part of...
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How to Support a Healthy Skin Barrier
Lately, people have been talking a lot about supporting a healthy skin barrier in both the beauty and health spheres. As the largest organ in the human body, the skin...
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