Your bag is currently empty.
Fill it up!
Beauty is much more than skin deep—so our holistic approach connects mind, soul and skin.Shop
There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.
al·che·my / 'al-kә-me
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
Wholesome, nurturing ingredients blending the best nature and science have to offer
Responsibly sourced and mindfully packaged for minimum impact on the environment
Free of sulfates, silicones, parabens, fillers, GMOs and other harmful ingredients; never tested on animals
Spellbinding secrets from real Tru Alchemy customers.
What kind of magic will move you today?
The Tru Alchemy blog: Mystic wisdom,
modern science + a dash of pure magic
SUPERCHARGED SUN-DAMAGE REVERSAL
Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
OUR PATENTED MOISTURE MAGNET
Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
OUR PROPRIETARY TEXTURE TRIFECTA
This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
GENTLE RESURFACING WITHOUT RETINOL
Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
NATURAL RADIANCE + POWERFUL PREVENTION
One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
POTENT SOOTHING, SMOOTHING + BALANCING
The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.