10 Reasons Why this Eye Serum is Taking Over 2024

Vogue called it the “Best New Eye Serum” and now it’s spreading like wildfire among skincare trendsetters and beauty experts. Want in on their secret weapon for brighter, more youthful-looking eyes? Read more to find out why everyone is obsessing over Tru Alchemy’s Eye Elixir.

1. It targets all the major eye-area skin concerns

Eye Elixir visibly de-puffs, firms, and smooths the delicate skin around the eyes to dramatically diminish the look of aging skin, no matter your age or skin type. This means users can expect to see a visible reduction in wrinkles, fine lines, dark circles, under-eye bags and puffiness. Eye Elixir fans love that the versatility of the serum allows for a simple skincare routine that uses one product to address all eye-area concerns.

2. The results speak for themselves

In a recent survey of Eye Elixir, women of various ages used Eye Elixir day and night for 90 consecutive days. By day 60, 91% of users said they look younger, and 100% said they feel more confident in their appearance.*

When discussing her experience with Eye Elixir, participant Sherry L. said, “I've seen a huge improvement. It feels great not being able to just see the fine lines and wrinkles when you first look into the mirror. I used to use concealer before just to brighten up the under eye area, and now I really don't need to.”

3. It's the perfect pick-me-up for tired eyes

Eye Elixir’s formula includes Hyaluronix®, a multi-molecular weight hyaluronic acid. Board-certified dermatologist Dr. Ilyas loves the way it “can penetrate into the superficial layers of the skin” for deep hydration that visibly smooths crow's feet.

Meanwhile, Eye Elixir’s niacinamide and activated vitamin C brighten dull-looking skin. Dr. Ilyas notes vitamin C helps “improve the glow of your skin overall.”

To top it all off, caffeine visibly de-puffs eye bags, making Eye Elixir a surefire way to start your day bright-eyed and refreshed!

4. Beauty editors can’t help but rave about it

Beauty reviewers try hundreds of products a year, so when a product stands out to them, you know it’s the real deal! Eye Elixir was named “Best New Eye Serum” by Vogue, called one of the “Best Creams for Puffiness” by Cosmopolitan, Who What Wear noted it “hydrates and illuminates like no other” and Life&Style touted its unparalleled “smoothing, brightening results.” 

5. The cooling applicator visibly de-puffs and smooths

While ingredients play the biggest role in determining a skincare product’s effectiveness, the method of application is another important factor to consider. Eye Elixir’s tube features a built-in, cooling metal applicator for additional visible de-puffing and smoothing benefits. Plus, Eye Elixir can be kept in the fridge to boost these effects even further!

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6. It combats the look of dark circles in a single use

In addition to the plethora of ingredients that hydrate skin and visibly reduce fine lines, Eye Elixir contains special light-diffusing technology that works its magic immediately upon application. It influences the way light reflects off the skin to create a photo-filter effect that keeps the look of dark circles at bay. While you’ll still see the best results with continued use, this innovative formula means you’ll see an instant brightening effect, even on your first application!

7. Eye Elixir can be easily worn under makeup

Eye Elixir applies as a serum, but sets as a cream, combining the best aspects of each for effortless application and stunning results. Eye Elixir blends smoothly into skin and can be worn under makeup without causing creasing, and thanks to the 2-in-1 formula you can still experience the lasting hydration more commonly associated with creams.

8. Licensed esthetician Heather Snead endorses it

As an esthetician, Heather Snead is well-versed in the world of skincare. In her endorsement of Eye Elixir she states, “I wholeheartedly recommend Eye Elixir for its remarkable ability to rejuvenate and enhance the delicate eye area. This carefully crafted formula results in comprehensive benefits to reduce the look of puffiness and dark circles while promoting a collagen-rich complexion. For those seeking youthful, revitalized eyes, Tru Alchemy Eye Elixir is an exceptional addition to any skincare routine!”

9. It uses clean ingredients and is certified cruelty-free!

When choosing a skincare product, you want to avoid any potentially harsh or irritating ingredients. Thankfully, Eye Elixir’s clean formula is completely free of parabens, sulfates, synthetic dyes + fragrances, and unnecessary fillers. Additionally, animal lovers will be happy to know that Eye Elixir is never tested on animals and earned a cruelty-free certification from Leaping Bunny.

10. Tru Alchemy offers a 60-Day Money-Back Guarantee

Tru Alchemy stands behind their products, which means you can try Eye Elixir completely risk-free! If for any reason Eye Elixir doesn’t meet your expectations, simply contact Tru Alchemy’s dedicated customer care team to initiate the refund process within 60 days of your order delivery. Thanks to this guarantee, you have nothing to lose and all the eye-rejuvenating benefits to gain!

Save up to 33% off Eye Elixir!

Order while you can — it’s gone out of stock multiple times.

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* Before and after photos and testimonial are based on a survey of 12 women who used the entire Tru Alchemy product line. In exchange for their honest participation in the survey, these women were compensated and received free products.